This proposal was presented to the Economist in 2018, as a response to the request of the Snapchat team about the redesign of the Economist Snapchat Edition. A few selected designers were asked to propose a new creative direction, which formed a part of a design test.
The proposed creative direction concerned a clean, vivid approach, by using strong imagery and colourful shapes, since the target group is comprised by modern and younger audiences. The visual storytelling of the edition is created with the employment of various means, such as iconographic material, illustration and kinetic typography, using simplicity as the main driver in design. At the same time, a fixed palette of colours, which is used throughout the edition, enhances the visual coherence of the final outcome.