Hi! I’m a designer based in London, focusing on user research, visual storytelling and design experimentation.

Desk Research at the GSA Innovation Institute about the music festivals in the Scottish Highlands

Desk Research at the GSA Innovation Institute about the music festivals in the Scottish Highlands


Clients / Collaborations

Fat Pencil
Tech Mahindra
Teknek Scotland
Strathclyde Partnership for Transport
Moray Council
Coca Cola Hellas
The Economist
BBC Scotland
Glasgow City Council
Wellkom International


Honours / Awards

2018 Google Masterclass participant
Young and Powerful, Graphic Design Festival Scotland
2017 University of Glasgow - Valedictorian Award
2017 Abode Design Achievement Awards - Winner
2017 Abode Design Achievement Awards - Finalist
2017 EBGE Award - University of Derby Scholarship
2017 EBGE Merit
2017 Golden GR - Middlesex University Scholarship
2017 Young Designers Competition Awards - 5 Awards
2016 CruiseInn Hackathon Competition - Winner
2016 Young Designers Competition Awards - 2 Awards
2016 Bios 5 - Package Design Competition - Second Award
2015 Technological Institute of Athens - Valedictorian Award
2015 Young Designers Competition Award



User Experience Design
General Assembly
Advanced Web Interfaces and Programming
City University London
MSc Design Innovation
Glasgow School of Art
MSc International Management
University of Glasgow
BA Graphic Design
Technological Institute of Athens


Isabel Zoulinaki

Isabel Zoulinaki is a multidisciplinary designer and illustrator. In 2015 she graduated with a BA in Graphic Design from the Technological Institute of Athens and in 2017 she earned a double MSc in International Management from the University of Glasgow and in Design Innovation from the Glasgow School of Art. She has worked on projects for Google, Microsoft, Tech Mahindra, Vivartia, Bank of China as well as several NGOs.

She focuses on design research, concept development with interests in service design and user experience. In 2017 she was awarded two scholarships for master’s degree studies in Visual Communication. She is the recipient of more than 15 national and international awards including the Greek Design and Illustration Awards and the Adobe Design Achievement Awards.